A World Class Team
Combining Science, Technology, and Leadership Expertise
Founders
Amon Woulfe - CEO
World class executive coach and expert in leveraging technology systems for scalable transformation.
A serial polymath, Amon’s background combines high-level sport, technology, health and longevity, and leading large-scale change in corporate environments. A world class performance coach helping leaders at global brands like Carnival, Penske, and 3M. He has delivered scaled training for over 4,000 executives, sporting teams, emergency services and military. He has led enterprise technology environments including 100’s of software platforms and websites touching millions of people, including organisational change programs across leading universities, banks, and governments. He has also personally built and tested a panel of over 70 leading experts in the world on longevity and healthspan, and is at the forefront of biological and biometric technology and testing.
Derek Leddie - Head of Product
Leadership expert and serial entrepreneur with a proven track record of building and scaling global businesses.
Derek founded, built and led a global market research consultancy with
offices in Australia, UK, Asia and the US. He built a world class system of
mental skills tools that have been used across the world, including helping a
top rugby league team win a premiership for the first time in 43 years. A top
level executive coach and Yoga master for the last 15 years, he has coached
leaders at global brands such as George Weston Foods, Mars and Nestle. He
is also the co-creator and director of the Yoga Foundation charity, and has
presented at conferences for organisations such as the UN.
Jerry Connor - Head of Solutions
Pioneer of the world’s first global scalable coaching company, with leadership tools impacting over 2 million leaders globally.
Jerry founded the world’s first scaleable coaching business (Coach in a Box),
coaching over 10,000 people a year with a team of coaches in 50 countries and offices around the world. He also founded a leadership consultancy with offices in four continents, and three not-for-profits in related fields. He has researched mindset change for over ten years using data from over 100,000 coaching conversations, published two books and many articles on this and related topics.
He has designed capacity building tools that have earnt over $200m and been used with more than a million leaders in businesses such as Chevron, HSBC, Salesforce and Unilever, in schools in UK, US and Australia, and to solve societal challenges in places like Africa and India.
He has designed capacity building tools that have earnt over $200m and been used with more than a million leaders in businesses such as Chevron, HSBC, Salesforce and Unilever, in schools in UK, US and Australia, and to solve societal challenges in places like Africa and India.
Scientific Credibility
Dr. John Vervaeke - Advisor
Award-winning professor of psychology, cognitive science, and Buddhist psychology and our Head of Science.
Dr. John Vervaeke, an award-winning professor of psychology, cognitive science, and Buddhist psychology at the University of Toronto, brings a wealth of academic expertise to his courses. With a Ph.D. in Philosophy from the University of Toronto, Dr. Vervaeke is the former Program Director of Cognitive Science and holds the position of Associate Professor in the Department of Psychology. He has won and been nominated for several teaching awards and has published articles on relevance realization, general intelligence, mindfulness, flow, metaphor, and wisdom. With expertise in both Eastern and Western philosophy, Dr. Vervaeke guides learners through a transformative journey, integrating ancient wisdom with modern scientific insights. Dr. Vervaeke's courses are a captivating blend of theoretical knowledge and practical wisdom, and his dynamic teaching style engages students in exploring the depths of the mind and its implications for personal growth and societal change, illuminating the path to a deeper understanding of oneself and the world.
Dr. Don Greene - Advisor
World leading Performance Psychologist and expert advisor on how to profile and train the mind.
Don is a peak performance psychologist and a pioneer of applied sports psychology in North America. Don’s body of work during his thirty-two year career includes over 30 profiles for measuring mental skills in high-performers, 8 books on mental performance, 1000’s of high-performers achieving career success, and was named a TED Educator 2017. A former professional athlete who went on to become a US Olympic Sports Psychologist, Don helped Olympic athletes win 14 medals, including 5 gold, at the 2016 Olympic Games in Rio. A West Point graduate, Ranger, Green Beret and Special Forces soldier, Don has trained military and SWAT teams to excel in high-pressure situations. He’s also taught peak performance mastery at The Juilliard School, Colburn School, New World Symphony, Los Angeles Opera Young Artists Program, Vail Ski School, Perlman Music Program, and he has coached more than 1,000 performers to win professional auditions and has guided countless solo performers to successful careers.
Experienced Operators
A global team of product designers, branding experts, and operational managers ensures seamless execution and innovation.
Lee Sears - Sales & Partnerships (UK/EU)
Tim Bishop - Sales & Partnerships (AUS/USA)
A life dedicated to the love of high-performance living, leading and building world-class teams. A select graduate of the Royal Military College - Duntroon, with a 10 year career as an Australian Army Officer specialising in leadership and team building in high-pressure and consequence environments. Soon after founded NXT LVL Group, which has now elevated and evolved 42 organisations and the performance of over 4,000 leaders and teams globally, spanning the defence sector, thought leadership space, and medium enterprise. He is also the founder of an innovative technology platform, OnMission, which takes away the guesswork for leaders and teams seeking to scale belief and measure culture in real-time. Tim is also a senior board member of the Meaning Crisis Foundation, which teaches and trains thousands monthly with tools to foster personal wisdom and transformation.
Ellie Schroeder - Product Design
Shakira Hope - Operations Support
Shakira is the perfect mix of a dreamer and a realist. With experience across various sectors, Shakira excels in both operational execution and the human
side of business. She sees big and broad, whilst also appreciating the complex intricacies of teams and individuals. Shakira brings a strong work ethic and a passion for supporting tight-knit, family-owned companies. Communication is a superpower of Shakira’s as evidenced in her exceptional skill in interacting with peers and clients, across all levels.
She is intent on businesses achieving their most ambitious missions, while setting a realistic and productive pace to get there. Shakira is passionate about helping businesses unlock potential, remove limitations, and thrive in competitive environments.
Steven Fuller - Branding & Marketing
Steve Fuller, co-founder of The House, has worked with some of the biggest names in the drinks, retail and entertainment industry, including Johnnie Walker, Diageo and Swatch. The House became a B Corporation, joining companies like Ben & Jerry’s, Danone, Finesterre and Guardian Media Group. Developing brand and communication programmes that travelled the world with world-firsts technology for Smirnoff in World Duty Free and won awards for ground-breaking consumer web experiences.
In 2006, The House took the decision to move away from the drinks industry and focus solely on clients with an overtly positive role in society.
Steve works with brands across the world to help them express their purposeful advantage – how their why leads to commercial success.
Steve is a graduate of the THNK School for Creative Leadership, Amsterdam and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.
Steve is a graduate of the THNK School for Creative Leadership, Amsterdam and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.
Bethany Watson - Operations Manager
With over 19 years of leadership experience in operations, service delivery, and project management, Bethany excels at driving organizational growth and operational excellence. Known for fostering collaboration and building high-performing teams, Bethany has a proven track record of recruiting and developing over 160 professionals, enhancing capability development, and creating strategic frameworks for resource allocation and process efficiency. Bethany’s skills at enhancing the customer experience and workflow efficiencies have her using continuous improvement strategies to optimize workflows and deliver exceptional results in industries such as healthcare, education and learning and development. Bethany’s positive, supportive and kind nature mix with her determination and her resilience to have her tackle new challenges and opportunities with a great, caring mindset.
Zoe deBlank - Designer
Zoe is a design creative, brand champion, writer, and illustrator with over 17 years of experience. She has a particular passion for helping businesses grow through their communications and brand representation; not only building brand identity, but also targeting desired clients, understanding their customers, and refining strategies to increase buy-in and build loyalty. Zoe combines her love of design with a deep understanding of narrative and language resulting in a set of skills that have served individuals to corporates alike to foster community, build business and magnetically draw the right clients. She has worked with multi-national sales businesses to first-time authors, and across many industries including healthcare, education, construction, utilities, retail and NGO’s.
Hela Donela - IT
Hela Donela is an artist and web designer celebrated for her exceptional work ethic and a client-first approach. With over 15 years of expertise in WordPress design, she combines creativity, technical precision, and a deep understanding of modern internet users to craft engaging and effective online experiences. Guided by her motto, "everything is possible and solutions can be found," Hela's attention to detail and outstanding communication make her a trusted partner for businesses. Clients consistently praise her ability to understand their needs, translate them for online audiences, and deliver high-quality, professional results while making the process smooth and stress-free.